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Research papers

Socio-cultural trends and how they affect the public's reactions to art museums

Studies conducted by COFREMCA about the frequenting of 3 big museums (Musee d'Orsay in Paris, Modern and Contemporary Art Museum of Saint Etienne and the Fontainebleau Castle) prove that the dynamics of socio- cultural change are carrier of a demand...

Catalogue: Seminar 1990: Research And Marketing For The Arts
Author: Benoit Roederer
June 15, 1990
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Citation

Roederer, B. (1990a, June 15). Socio-cultural trends and how they affect the public's reactions to art museums. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/socio-cultural-trends-and-how-they-affect-the-public-s-reactions-to-art-museums


Research papers

Consumer studies

Even though it is usual practice to refer to "the consumer" when speaking about consumption behaviour - and it would be unrealistic to propose any other word - there can be no real understanding of what is new in this area without at least...

Catalogue: Seminar 1989: Is Marketing Keeping Up With The Consumer?
Author: Giampaolo Fabris
June 15, 1989
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Citation

Fabris, G. (1989a, June 15). Consumer studies. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/consumer-studies


Research papers

A product's changing place in society

There are two main approaches to measuring a product's changing place in society, those that begin by monitoring social values and those based on measuring changing attitudes to the product itself. The differences in approach stem from concern with...

Catalogue: Seminar 1989: Is Marketing Keeping Up With The Consumer?
Author: Ian D. Greig
June 15, 1989
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Citation

Greig, I. D. (1989a, June 15). A product's changing place in society. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/a-product-s-changing-place-in-society


Research papers

Austrian consumer trends in the 80s (German)

In Austria the '80s have been characterized by profound altitudinal and behavioral changes which are, however, common to most Westem-European countries. The thrust: consumption is up and shows a hedonistic quality. The major antecedent condition for...

Catalogue: Seminar 1989: Is Marketing Keeping Up With The Consumer?
Author: Klaus Nemetz
Company: IMAS International GmbH
June 15, 1989
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Citation

Nemetz, K. (1989a, June 15). Austrian consumer trends in the 80s (German). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/austrian-consumer-trends-in-the-80s-german-


Research papers

Austrian consumer trends in the 80s

In Austria the '80s have been characterized by profound altitudinal and behavioral changes which are, however, common to most Westem-European countries. The thrust: consumption is up and shows a hedonistic quality. The major antecedent condition for...

Catalogue: Seminar 1989: Is Marketing Keeping Up With The Consumer?
Author: Klaus Nemetz
Company: IMAS International GmbH
June 15, 1989
×

Citation

Nemetz, K. (1989a, June 15). Austrian consumer trends in the 80s. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/austrian-consumer-trends-in-the-80s


Research papers

The ten C's

For some years now, people have been studying the trends underlying the changes taking place in today's society and developing what has become a real research technique: "socio- trends analysis". A number of studies have been carried out rising this...

Catalogue: Seminar 1989: Is Marketing Keeping Up With The Consumer?
Authors: Vanni Codeluppi, Daniel Weber
Company: RISC International (Europe) SA
June 15, 1989
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Citation

Codeluppi and Weber (1989a, June 15). The ten C's. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-ten-c-s


Research papers

The over 50's (French)

The optimal marketing profit depends on the five elements which go together to male up the marketing mix those being: market, product, price, advertising, distribution. The study which SECODIP realised aimed to confirm the importance of these 5...

Catalogue: Seminar 1989: The Untapped Gold Mine
Author: Olivier Geradon de Vera
June 15, 1989
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Citation

Geradon de Vera, O. (1989a, June 15). The over 50's (French). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-over-50-s-french-


Research papers

The over 50's

The optimal marketing profit depends on the five elements which go together to male up the marketing mix those being: market, product, price, advertising, distribution. The study which SECODIP realised aimed to confirm the importance of these 5...

Catalogue: Seminar 1989: The Untapped Gold Mine
Author: Olivier Geradon de Vera
June 15, 1989
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Citation

Geradon de Vera, O. (1989a, June 15). The over 50's. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-over-50-s


Research papers

Defining and understanding the challenges

Our community is undergoing three revolutions at the same time. Technology, sociology and ethics are evolving, interacting and complementing each other. They are changing consumers' and companies' way of thinking and behaviour. They are also slowly...

Catalogue: Seminar 1988: Research For Financial Services
Author: Jacques de Keyser
June 15, 1988
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Citation

de Keyser, J. (1988a, June 15). Defining and understanding the challenges. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/defining-and-understanding-the-challenges